Visitor and Walk-Cycle Strategy and Action Plan
The objective of this report is to help Tararua District Council identify and guide the development of new or enhanced visitor experiences that encourage visitors to spend more money and gain more enjoyment from the district’s attractions. Delivery of new or enhanced visitor experiences will have the benefit of contributing to the attractiveness of the district for existing residents and growing the resilience of the Tararua economy, alongside the benefits provided to visitors.
The biggest opportunity for Tararua is to optimise the attractiveness of current and new experiences in the Te Āpiti / Manawatu Gorge area. Walking and cycling tracks, Māori heritage / cultural and biodiversity appreciation, sharing the awe of the unique Gorge landscape and enjoying the power of the windfarms is the ‘number one’ potential growth experience awaiting further development. Delivery of this opportunity will require dedicated resources, careful planning, secure funding and strong collaboration with neighbouring local authorities.