COVI show a great opportunity to showcase Tararua

There was plenty of interest shown in Tararua at this year’s Covi Motorhome, Caravan and Outdoor Show.

Described as the ‘pinnacle event’ on the motorhoming and caravanning calendar in New Zealand, Covi is the largest show of its kind in the country, attracting thousands of visitors and many exhibitors each year.

This was the fourth year that staff from Tararua District Council had attended and promoted the district to travellers, and it appears to have been a huge success.

Tararua District Council, Economic Development Manager, Mark Maxwell, and Tararua i-SITE Manager, Carole Wilton who staffed the site at the three day event both agreed there was significant interest, with more than 600 people visiting the Tararua site.

Mark says Tararua has developed a strong relationship with the New Zealand Motor Caravan Association (NZMCA) and he believes this, combined with their site at the show has contributed to the growth in visitor numbers.

“Over the last twelve months, a lot of people have noticed a significant increase in motorhome visitors and this I am sure is in part due to our presence at COVI, and the documentary RV Explorers ‘Chasing Sunsets’ which screened on Choice Television last year. That showcased our beautiful district and certainly helped to promote Tararua as a holiday destination,” he said. 

For those who missed it, the documentary can still be viewed at Choice TV On Demand. 

Visitors to the Tararua site this year were invited to fill out a small survey.

Carole says the survey gave them the opportunity to find out what people want when they are choosing a holiday destination.

“The top answers were scenery, somewhere relaxing, peace and quiet, walks and tramps, rivers, beaches, lakes, free camping and motorhome friendly towns.”

Carole says with our beautiful beaches, wonderful camping spots and the Ruahine and Tararua ranges, our district is well suited to all of these visitors.


<< Back to News(Posted on: Tuesday, 9 April 2019)