Communications Survey

Tararua District Council’s recent communications survey has now closed, with 154 people taking the time to tell us how we’re doing – and how we can do better.

The annual survey, which ran from 19 May to 20 June 2025, is focused on understanding how residents like to receive information and what they want to hear more about.

Public feedback will directly inform improvements to the way Council shares updates about decisions, events, and services affecting Tararua communities.

Last year, the community told council they wanted communications to:

  • Provide more access to council meetings – meetings are now available to Live Stream on YouTube
  • Make better use of radio advertising – contracts are now in place locally and regionally
  • Create more audio-based communications – we’re using videos on Facebook to share info

Key takeaways from the 2025 Communications Survey

People are noticing improvements

Respondents praised the improved tone, responsiveness, and variety across Council communication channels. Many noted greater openness and transparency and appreciated the effort to get ahead of issues before they become problems.

Facebook remains important - but is trending down slightly

Facebook is still the most-used source for Council information, though usage among respondents has dropped from 59% to 42% this year.

However, the number of followers on the Tararua District Council page continues to grow, showing ongoing engagement with our online community.

Website performance is improving, though challenges remain

More than 80% of respondents found the website easy to navigate and were able to locate what they needed – up from 76% last year.
Common frustrations included the search function, outdated content, and information buried in hard-to-find places.

There is also a strong call for more digital-first options such as online forms and payments.

The Bush Telegraph has potential, but could use a refresh

Readership among respondents has increased slightly, but feedback suggests the content can feel too wordy or repetitive. People want a simpler layout and more engaging local stories.

People want more proactive, clear, and accessible communication

Respondents encouraged Council to continue improving by:

  • Expanding plain-language messaging
  • Providing clearer information about Council decision-making
  • Increasing the use of Te Reo Māori
  • Retaining print options for rural and older residents
  • Exploring more mixed media such as video, Instagram, and podcasts

Strengthen community engagement

People value opportunities to connect directly. Respondents suggested more Council presence at local events and more opportunities to engage face-to-face with staff and councillors.

Actions going forward

Based on the survey findings, Council has identified several actions to build on recent improvements and address key areas for growth. These actions focus on strengthening communication channels, improving accessibility, and deepening engagement with our communities.

Refine Facebook

Develop a social media strategy to guide tone and content. Keep posts positive, proactive, and engaging - with more community stories, good news, and lighter content. Use more photos, videos, and reels, and consider Q&A podcasts with experts.

Engage younger audiences

Create an Instagram page and use short videos, animation, and creative content to attract younger residents. Include this focus in the social media strategy.

Close the feedback loop

After consultations, share clear “You said, we heard” updates on the website, Facebook, and Bush Telegraph. Use visuals and summaries to show how feedback informs decisions. Internally, develop a checklist to ensure every consultation includes follow-up communication.

Educate on how Council works

Help residents and media understand Council processes by linking to agendas, minutes, and meeting videos when responding to queries. Publish a feature article explaining how to access Council information and decision-making.

Strengthen internal planning

Keep using structured communications planning that ensures the right people are informed early. Create a flowchart to clarify engagement levels for different issues.

Increase community presence

Attend more local events with councillors and staff to connect directly with residents. Work with the Community Engagement Officer and Iwi partners to identify opportunities and share stories from these events. Hold brainstorm sessions for new engagement ideas.

Monitor high-interest issues

Review Council agendas and minutes to spot emerging or sensitive topics early. Communicate key outcomes clearly to improve transparency and manage public interest.

Improve the website

Fix the search function, remove outdated content, and make key topics (consultations, boil water notices, projects) easier to find. Use plain language and advocate for online forms and payments.

Refresh the Bush Telegraph page

Simplify layout and language, add visuals, and include plain-language updates on Council projects and decisions. Feature community stories, upcoming events, and project progress snapshots.

Make communications inclusive

Use more Te Reo Māori, accessible design, and plain language. Keep print options for rural and older residents, and reflect the district’s diversity in photos and stories.

Thank you to everyone who took part in the survey and shared their feedback. Your insights help us understand what’s working well and where we can do better. We appreciate your time and contribution as we continue to strengthen communication and engagement across the Tararua District.